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GM Weighs Name Change For Lifestyle Pickup

General Motors is returning to mid-size pickup trucks next year and considering new names for the line, per an executive at the automaker. The trucks, which replaced the Chevrolet Colorado and GMC Canyon, are aimed at conquesting Toyota's Tacoma truck. “We’re researching the names,” Mark Reuss, GM North America president, told reporters. “Do they mean something to people — or the trucks are so different, do we need a change of names, too?”

Read the whole story at Detroit Free Press »

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