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AMC Upfront: From Simulated Meth Lab To Real Undead Zombies

AMC hosted an upfront presentation designed to give advertising buyers an interactive tour of its most popular shows, with a simulated meth lab providing samples of candy "meth" from "Breaking Bad" and a forest set complete with "Walking Dead"-like zombies. "For those of you under 40, this is what an upfront should be," Charlie Collier, president of AMC, reportedly said. "This isn't a presentation; we want you to have an experience."

Read the whole story at Advertising Age »

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