• September 8, 2004

Time Inc.'s new women's magazine may be All You, but Hachette Filipacchi's is For Me.

Hachette announced on Tuesday that is was launching a new lifestyle magazine, For Me, targeted to women 25 to 35. Like All You, For Me will sell at a low price ($1.45) and will be newsstand only, starting with a rate base of 400,000,

Hitting newsstands on November 9, 2004 , For Me's content is aimed at women in a lifestage where "getting serious" takes precedence, from maneuvering early careers to purchasing an apartment. For Me was created under the editorial direction of Jane Chesnutt, senior vice president, group publishing director, and editor-in-chief, Woman's Day. Laura Klein, vice president, publisher of Woman's Day, will oversee the business side of the magazine.