• ClickZ, Monday, April 22, 2013 2:39 PM

"Targeting clickers and buyers drives more revenue than targeting likers," writes David Daniels, founder of email consultancy firm, The Relevancy Group in a piece penned for ClickZ. Daniels argues that marrying social and email data together makes for a more effective marketing approach. According to new metrics from the Revelancy Group, the majority of marketers are not taking advantage of "clickers and buyers." The research shows that 30 percent of email marketers are segmenting their lists and targeting by click throughs and 30 percent are targeting by transaction activity.

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