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Why Chinese Consumers Love Buick
- Business Insider , Wednesday, April 24, 2013 10:07 AM
Buick is huge in China, which is the biggest auto market and where American cars are huge, status wise. Buick is the country's hottest luxury brand, with the Buick Excelle (the Verano here) the leading passenger car in China in 2011, when 254,000 units were sold. The next year, Buick's sales in the country jumped 8%. J.D. Power & Associates predicts total Buick sales in China could hit 1 million by 2016.
