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Amazon Realizing Ad Network Promise

  • Reuters, Wednesday, April 24, 2013 2:09 PM

After debuting a mobile ad network late last year, Amazon is continuing to build its ad strategy, which Reuters suggests could become the envy of the industry. “Amazon.com Inc is known in the advertising industry as the ‘sleeping giant’ because the world's largest Internet retailer harbors a trove of consumer-spending data that many marketers have called an unrealized opportunity,” Reuters writes.

 


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1 comment about "Amazon Realizing Ad Network Promise".
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  1. Anni Paul from BoscoSystems, April 25, 2013 at 2:39 a.m.

    I initially had doubts about Amazon's ability to make a meaningful splash here, but I think they are really showing some promise. Don't get me wrong, they have a long way to go before they can match Millennial Media or Airpush, for example, but there's already enormous obvious potential. Should make Google nervous. AdMob has really started to suck and I don't think Google's mobile ad empire is gong to last in the face of such innovative young competition. Not a chance.

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