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How Enhanced Campaigns Affects Google Display Ads
- Rimm Kaufman Group, Thursday, April 25, 2013 9:49 AM
One new feature in Google Enhanced Campaigns points to the impact AdWords will have on display campaigns running on the Google Display Network. The feature allows marketers to pick and choose where you want the destination URL and bid to live by target type for each campaign, rather than layer targeting types into a GDN campaign. Changes to the bidding feature also allow marketers to pick where the custom bid should live. Michelle Ulizio explains. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.