World's Largest Pink Ribbon in Times Square An ongoing 3M campaign to build the World's Largest Pink Ribbon captured the fastest growing Website at-work and the second fastest growing
site at-home during the week ending August 29, according to Nielsen//NetRatings. The campaign seeks to build the World's Largest Pink Ribbon in Times Square constructed of 75,000 pink Post-it Super
Sticky Notes, to be revealed in October during the first week of Breast Cancer Awareness month.
"We've seen many companies... use the Web as an effective communications tool with consumers,"
said Heather Dougherty, senior analyst, Nielsen//NetRatings. "Three-quarters of the U.S. population is wired, so these days if a company isn't online, they're missing a large audience." The campaign
provided two ways of participation, via phone and Website.
The site drew 1.1 million home users during the week ending August 29, rising 105 percent from the previous week. There were 950,000
office workers who visited the site, growing 98 percent from the week prior.
Web Traffic to 3M (U.S.)
| Visitors 8/22 (000) | Visitors 8/29 (000) | % Growth |
| At-home | 525 | 1074 | 105% |
| At-work | 479 | 950 | 98% |
Source
Nielsen//NetRatings, September 2004
Additional Nielsen//NetRatings' Week on the Web:
Forbes.com jumped 61 percent to 721,000 unique visitors at home during the week ending August 29, as
surfers read a special report on 60 Cheap Places to Live. The top twenty pages within Forbes.com provided slideshows of cities defined as "Bohemian Bargains", "Porch-Swing Communities" and "Happy
Hootervilles."
Traffic to MTV.com rose 43 percent at home during the week ending August 29 after the MTV Video Music Awards aired that Sunday. The site attracted 904,000 unique surfers with 15
percent of the site's audience logging on to view this year's nominees.
For more information, visit www.nielsen-netratings.com.