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Unilever Taps 360i For Ben & Jerry's
- Advertising Age , Thursday, May 2, 2013 8 AM
Unilever has awarded Dentsu digital shop 360i the digital business for its Ben & Jerry's brand. The Vermont-based ice-cream company selected 360i -- the agency behind the much-celebrated Superbowl Oreo tweet -- following a review that began late last year. Independent PR giant Edelman, which supports PR for a number of Unilever brands, including Dove and Axe, was the incumbent on the digital business.
