Maker's Mark bourbon saw huge sales increases in the first quarter, up 44% because the company had announced it would lower the alcohol content in its bourbon because of a limited supply
of whiskey. Parent Beam reversed that decision after public outcry. But they made that u-turn after fans bought huge amounts of it. "As you know, we heard our consumers loud and clear, responded
quickly and maintained Maker's at 90 proof," said Beam Chief Executive Matt Shattock.
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