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How To Determine Frequency Caps
- PPC Hero, Friday, May 3, 2013 12:48 PM
Sean Quadlin shows marketers how to identify the best place to set frequency caps for newer campaigns running on the Google Display Network. A video demonstrates how to use a reach and frequency strategy per day. Quadlin says the amount of data should identify the point in which the ad stops being effective, and the number of times someone sees the ad. Too many times can risk securing a successful conversion. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.