Aberdeen Asset Management has refreshed its visual identity and will embark on its first global brand advertising campaign in 30 years on May 20. The initial
campaign will last for six weeks and will be seen in over 20 countries, in 13 different languages and will focus on traditional print, out-of-home and digital media. Global awareness is the goal of
the campaign. While the group has established a worldwide client base in the last decade, the campaign will support efforts to deepen its penetration in key wholesale markets such as the
U.S.
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