• Forbes, Monday, May 13, 2013 9:45 AM

Game maker Capcom, as part of its promotional campaign for the  Resident Evil Revelations game, is filling a swimming pool in London with fake blood and gore and inviting fans to dive in and bob for prizes. The pool, which Capcom calls the “world’s only blood swimming pool” has, floating about in it like so much corporeal Cheerios, human torsos, intestines and other body parts. Nice. To promote a game last year, the company had a human butchery in London, which they called "the first." Lucky they didn't hold it in Seville.

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