JCPenney has changed its logo so many times nobody knows what it is anymore, per a new study from E-Poll Market Research. During ex-CEO Ron Johnson's tenure JCP logo awareness dropped as much as 28% points from 2010 and 2012. The study said that in 2010, the classic logo
was recognizable by 84% of those surveyed. After a 2011 redesign awareness dropped to 76%. After a major redesign in 2012, awareness dropped to 56%.
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