- Adweek, Tuesday, May 14, 2013 10:40 AM
For Mother's Day, Procter & Gamble released a four-minute video looking at the life of Eunice Kennedy Shriver through the eyes of her daughter, Maria Shriver. The effort is via Wieden +
Kennedy. The company and the agency also launched #MomsWisdom, a social campaign channeling crowdsourced bits of generic
motherly advice. Shriver, in the interview-style ad says things like "She really was the mother of the Special Olympics", and "Your mother isn't just a chauffeur; your mother isn't just somebody
who does your laundry."
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