• Advertising Age, Tuesday, May 14, 2013 2:02 PM

Patrick Lafferty, most recently chief operating officer at McCann North America, was named CEO of BBH North America. The post has been vacant sine last September, when Greg Andersen, the former CEO, left amid a round of staff cuts. According to Adage, “the choice of Mr. Lafferty signals a major change in tack when it comes to the CEO spot, as BBH is bringing on someone steeped in account management experience rather than planning experience (which was the expertise of Mr. Lafferty's predecessor Mr. Andersen). BBH also focused on reeling in a candidate with both client-side and agency experience.”

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