Clear Channel Expanding Spanish Language Foothold

  • September 16, 2004
Clear Channel Radio announced on Thursday that it would be converting 20 to 25 stations over the next 12 to 18 months to Spanish-language formats as part of a wide ranging initiative toward serving the growing Hispanic community. Leading the initiative will be Spanish-language radio veteran Alfredo Alonso, who was named to the newly created position of senior vice president of Hispanic Radio.

Officials at Clear Channel indicated that the program will include entering markets that are currently underserved by Spanish-language programming. Formats will vary by market, including regional Mexican, tropical, and contemporary, among others. Clear Channel Radio currently carries Spanish-language programming on 18 stations across the United States.

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