Ad Council Launches Digital Platform

  • May 20, 2013

The Ad Council is launching its new digital platform for delivery of PSAs today, providing one-stop shopping for spots across a range of media, per B&C. The new PSA Central site will deliver content for its 50 national campaigns representing $1.5B in donated time and space, the council says. At present, he council's PSAs are delivered with a mix of physical and online delivery. Twenty-five percent of TV stations choose online only.

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