• B&C, Monday, May 20, 2013 10 AM

Tthe Cabletelevision Advertising Bureau reports increases in consumption of cable content and brands across multiple screens. Consumers spend more than 85 hours per month with cable content on TV and the Internet, beating the 34 hours consumers spend with broadcast content and the 24 hours consumers spend with Facebook and the four top Internet portals. Cable shows also account for 71% of the social-media activity driven by the 20 most socially-active TV programs, versus broadcast, which represented 27% of the social activity of the top 20 shows, per CAB. Basic cable shows accounted for 67% of the social media reflecting positive sentiment.

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