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Pinterest Brings Brands Into The Fold

  • GigaOm, Monday, May 20, 2013 11:22 AM

Don’t call it advertising, but Pinterest just debuted a new type of pin, which is seen as a first step in integrating images with associated brands, making it easier for users to click through links and purchase items. “The move could be the start of a change in consumer perception of the site from a place for wishful thinking to a site where one can purchase those wishes,” GigaOm reports. Launch partners include eBay, Etsy, Home Depot, Neiman Marcus, Overstock, REI, Sephora, and Sony.


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