• by David Kaplan , September 17, 2004

The McDonald's Operators of Chicago and Northwest Indiana (MOCNI) have selected OMD for its estimated $20 million media planning and buying business.

The appointment follows a three-month-long search after incumbent Starcom's resignation of the business last June. OMD, McDonald's national and global media agency that also handles the McDonald's Western Washington co-op, was selected as because of its "dominant position in the Chicago area marketplace and because of its highly collaborative work model with clients, creative agencies, and unaligned client partners and vendors," a McDonald's rep said. "We are delighted to be selected as MOCNI's media agency partner here, using our local expertise and strong staffing to help MOCNI achieve its strategic marketing objectives and plans for 2005 and beyond," stated Kathleen Brookbanks, managing director of OMD Midwest.