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3 Automation, Search Strategies
- Search Engine Watch, Wednesday, May 22, 2013 12:44 PM
Content is often overlooked when organizations build a business case for marketing automation, according to Brad Miller. He describes three strategies that he believes create high levels of synchronicity between marketing automation, search and the top of the marketing funnel. Insights and analytics, along with conversion and dynamic pages, are the other two tactics. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.