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Mickey D's Wants Gen Y

McDonald's CEO Don Thompson wants Millennials, a 60-million strong demographic whose members spend some $247 billion annually at restaurants. Brand consultant Denise Lee Yohn says McDonald's will have to create a "craveable" brand that's popular with Millennials and jointly promote a new product; embrace causes; compete with fast casual; reinvent  breakfast; and fix the nutritionals. 

Read the whole story at USA Today »

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