Around the Net
'NYTimes' More Open To Programmatic Ad Buying
- AdExchanger, Tuesday, May 28, 2013 4:11 PM
"With this month's hire of online ad veteran Matt Prohaska as programmatic advertising director," the New York Times is becoming more open to "exchange and automated media selling environments," though its execs still have issues with programmatic activity, writes David Kaplan. "There's more work to do in balancing sales channels and buying mechanics."
