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Twitter Preps Ad Exchange

  • Ad Age, Friday, May 31, 2013 11:31 AM

Twitter is reportedly planning to launch an ad exchange similar to Facebook Exchange. “The micro-blogging platform is planning to erect an exchange similar to FBX that would let brands retarget people who visit their sites with ads on Twitter,” AdAge reports, citing sources. “It's unclear how far along Twitter is in building the exchange, though Facebook managed to create FBX from scratch in a month.”


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