Children's cable TV network Nickelodeon just launched its "first ever retail shop, inside Toys 'R' Us' flagship store in Times Square," according to the New York Business Journal. Located on the first floor of the store, the Nick Shop sells kids and adult clothing, along with such products as home goods, books and DVDs, and "exclusive New York-branded products featuring Nickelodeon characters including Dora the Explorer... SpongeBob SquarePants and Teenage Mutant Ninja Turtles."