• by David Kaplan , September 21, 2004

Daucourt Martin Imports has hired NMA Entertainment & Marketing to develop cross-promotion deals with entertainment companies for its X-Rated Fusion Liqueur brand, which is attempting to position itself as the "perfect party beverage in the entertainment community and beyond."

Describing itself as an "ultra premium French vodka," X-Rated Fusion Liqueur is being introduced this fall in a handful of states, and rolled out nationally in 2005.

"Through our offices in New York and Los Angeles, NMA will develop marketing strategies to launch the brand for distributors, retailers, and consumers, and handle all entertainment outreach components, including strategic alliance partnerships, product integration opportunities, event marketing, and branded cross-promotional platforms for the X-Rated brand," said Norm Marshall, NMA's chairman.

"NMA has over 25 years of relationships in the industry and a proven track record of delivering the right brand message for their clients," said Todd Martin, Daucourt's CEO. "X-Rated delivers innovation, taste, style, and excitement, and we feel that this cutting edge spirit will be a perfect fit for a variety of entertainment platforms."