- Reuters, Tuesday, June 4, 2013 11:04 AM
Online marketing tools giant Salesforce.com has agreed to buy digital marketing services firm ExactTarget, a company that offers email marketing software, for $2.5 billion. The acquisition is the
largest in Salesforce's history, though the company is not new to acquisition. In the past year, the company has bought up eight companies including Buddy Media, a company that helps brands manage
Facebook and Twitter pages.
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