Contrary to the fears of neurotic bosses, social media access in the workplace actually increases productivity, according to a survey of 9,908 information workers around the world conducted by Ipsos
for Microsoft (all respondents worked at companies with 100 or more employees).
Overall 46% of respondents said using social media in the workplace increased their productivity, including 34% of
respondents in the U.S. and 35% in the U.K.; interestingly, much higher proportions agreeing with this statement were seen in countries like China (84%), India (71%), and Turkey (71%).
By
industry, unsurprisingly people in media and travel and hospitality were most likely to agree that social media boosts productivity (both at 52%). More surprising was the fact that 51% of employees in
heavy industries like manufacturing and mining also agreed -- equal to the proportions of IT and telecom employees. Meanwhile 45% of retail and financial services employees said social media increases
productivity, and just 37% of government employees.
In terms of applications, 68% of the information workers polled said they use social media to communicate with colleagues, while 50% said
they use it to share or review documents, and 47% said they use it to communicate with customers. Smaller numbers said they use it to grow their professional network (36%), promote a work-related
initiative (31%), communicate with vendors (31%), find an expert or information from within their own company (29%), or research their customers (24%).
Despite this, only 37% of the employees
surveyed said their companies understand the importance of social tools, and only 31% said their managers encourage them to use social tools for collaboration. In addition, 47% said their
companies’ management limits social media in the workplace because of concerns about employees sharing sensitive information, while 44% cited management concerns about lost productivity. 41%
said using social media in the workplace is frowned upon, and 32% said they know someone who has gotten into trouble for doing so.