• Mediashift/PBS, Monday, June 10, 2013 4:58 PM

"The iPad now accounts for 56% of all magazine ad units sold across print and iPad (at least for those surveyed)," in the first quarter, with ad sales on that device up by almost 25% during that time period, writes Mashable's Lauren Indvik.

Tablet devices have also benefited subscription numbers; since the launch of the iPad Mini, "paid electronic subscriptions for Hearst magazines [have] skyrocketed," writes Gabriel Kahn."Maybe all the publishing business really needed was the right device to reconnect the reader with the content in the right way. Of course, that's wishful thinking." Kahn analyzes the industry's "device problem," in this thoughtful post, looking at the trend of content following technology/format, including the lessons of how the paperback book changed the publishing industry.

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