Hyperbabble Of The Day
- by Tyler Loechner @mp_tyler, June 11, 2013
"…today announced the general availability of a significant platform upgrade focused on data enrichment and cross-device integration. Launched in April, this upgrade identifies devices and layers on more than 30 third-party parameters and up to 20 first-party parameters. By adding the ability to combine first-party, geo, carrier, and device data into the [blank] platform, publishers can increase the qualification score of impressions and help monetize and expand critical inventory at higher eCPMs."
Editor's note: The goal of Hyperbabble is to expose industry pitches utilizing trade jargon that is hyperbolic and/or incomprehensible. We encourage readers to comment with Hyperbabble they've encountered, or if you'd like to remain anonymous, please send them to tyler@mediapost.com.