- Adweek, Tuesday, June 11, 2013 3:40 PM
Time Inc. is debuting ad unit Double Snap this week on the mobile websites of
People, Sports Illustrated and
Entertainment Weekly. First product up: the Toyota Avalon. Double Snap
works by following users as they scroll down a page, with a mini banner that "'snaps' into a larger ad. A few bolts of lightning later, the whole thing transforms into a richer, interactive
spot—it's large, but doesn't take over the whole page," writes David Taintor.
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