Though it worked with YouTube to provide online coverage of last year's London games, NBC Sports Group has decided not to partner with the video site again to show digital footage of the 2014
Olympics games in Sochi, Russia. "Sources familiar with NBC’s plans for Sochi said it is preparing to build its own content management system for the Games," writes Tripp Mickle. "It’s
unclear if it will develop a video player on its own or partner with another provider in the coming months."
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