- Poynter, Wednesday, June 12, 2013 10:21 AM
The Washington Post this week is rolling out “Sponsored Views” -- a new ad format that will let “organizations” post commentary related to, or in response to, content from the
paper’s Opinion section. “Washington Post president and General Manager Steve Hills says the ads’ placement ‘enables participants to provide their perspectives with
unparalleled contextual relevance, while still keeping the lines between news and sponsored messages crystal clear.’” Poynter reports.
Read the whole story at Poynter »
