Vine, with its 6-second short videos, could provide another targeting option in Twitter for brands. John Muellerleile wanted to find out what kids -- defined by Alexis Madrigal as anyone younger than
him -- do with Twitter's looping Vine videos. So, he built a database called vinecrawler to search the posts and discovered a lot of people outside Silicon Valley actually use the tool to share
specific things they like and dislike. Madrigal calls them the "age of Viners," defining them as the "first form of social media that makes late 20s/early 30s 'digital natives' feel like they
emigrated."
Read the whole story at The Atlantic »
