At Cannes Lions, Microsoft announced a new wave of prototypes it has developed with agencies like BMB, Razorfish, Rooster Worldwide, UM, and VML and brands like All Saints clothing,
Mercedes-Benz USA, Vans Shoes, MasterCard and Dell. One, created by BMB, fuses brand identity of All Saints clothing with the aesthetics of a traditional fashion shoot or TV spot within the Windows 8
app.
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