Around the Net
Conan Loves/Hates His Advertisers
- Adweek, Thursday, June 20, 2013 10:06 AM
Conan O'Brien likes his advertising cash flow but also wants creative freedom, a requirement that benefits both sides, he told Anderson Cooper in a packed house at the Cannes Lions festival. The two talked at a panel about things like sponsored segments on TBS's Conan show, and the power of social media. O'Brien said brand integrations simply don't work if they require him to be insincere or inauthentic to his own sense of humor.
