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Study: Paywall Resistance Comes Tumbling Down

Relatively young readers -- 25- to 34-year-olds -- "are twice as likely to part with their cash for digital news than older readers," according to a study of 11,000 Internet users in nine countries that included the U.S.  "The research, contained in the Reuters Institute for the Study of Journalism's Digital News Report 2013, provides headline news to cheer about for the embattled newspaper industry," writes Josh Halliday. Among the "significant shifts in public attitudes to online news": more folks are "starting to pay for digital news or seeming to accept that in future they will probably have to pay for a service that they currently get free," the author of the study told Halliday.



Read the whole story at The Guardian »

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