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Warner Bros.: Jesus Was Superman
- Brand-e.biz , Friday, June 21, 2013 9:55 AM
Warner Bros is engaging in a bit of targeted marketing for Man of Steel, having joined forces with Grace Hill Media to invite Christian groups to early screenings. The studio has also created trailers highlighting the film’s religious themes, and has invited Craig Detweiler, author of Into the Dark: Seeing the Sacred in the Top Films of the 21st Century, to create a Superman-based sermon outline entitled Jesus: The Original Superhero.
