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The Finish Line Increases Click-Through Rates By Targeting Emails Based on Location

Athletic shoes retailer The Finish Line discovered that by targeting emails by location during its March Final Four promotions, they could increase response rates significantly. Working with technology provider Movable Ink, The Finish Line targeted customers by location and looked at which of the Final Four colleges a customer was closest to. When the customer opened their email, it was loaded with images and products specific to the school in their area. As a result, the company increased its click through rates by 80% this year as compared to last year.

Read the whole story at Internet Retailer »

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