Around the Net
Africa Goes Mobile
- Brand-e.biz , Tuesday, June 25, 2013 8 AM
Brands should see mobile as the principal channel for advertising and marketing to African consumers, according to a white paper published by M&C Saatchi Mobile. “Contrary to popular thinking, Africa is not an underdeveloped region – it’s the second largest and fastest-growing mobile phone market in the world after China,” says James Hilton, global CEO of M&C Saatchi Mobile.
