On Sunday night, viewers were captivated by Nik Wallenda's high-wire walk above a gorge near the Grand Canyon. So much so that Discovery Channel ran away with the ratings; a whopping 13 million people
tuned in to watch Wallenda's 23-minute walk. The network also financed the stunt, which pulled in ratings similar to Wallenda's walk last year across Niagara Falls that aired on ABC. "Spurred by
chatter on Twitter and Facebook, the audience of 'Skywire Live' gradually grew from 8 to 9:30 p.m., then spiked around the time he started to walk at 9:38 p.m.," said The New York Times. "The total
audience between 9:38 and 10:01 p.m. was 12.98 million viewers."
Read the whole story at The New York Times »
