Hyperbabble Of The Day

Powered by [Company 1], the adoption of Real-Time Bidding (RTB) and Yield Optimization will drive the personalization and monetization of [Company 2]’s critical ad inventory. … "We remain focused on building a strong digital infrastructure and thriving online community; working with [Company 1] has opened up new opportunities to personalize content and drive high-volume engagement,” said [Person], VP of Business Development, [Company 2].

Editor's note: The goal of Hyperbabble is to expose industry pitches utilizing trade jargon that is hyperbolic and/or incomprehensible. We encourage readers to comment with Hyperbabble they've encountered, or if you'd like to remain anonymous, please send them to tyler@mediapost.com.



1 comment about "Hyperbabble Of The Day".
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  1. Kelly Wenzel from Centro, June 26, 2013 at 9:30 a.m.

    Brilliant, Tyler. You might enjoy David Meerman Scott's Gobbledygook Manifesto, if you haven't already seen it. An oldie but a goodie.

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