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Chevy Replaces Docherty With Batey

Just days after the head of Chevrolet’s struggling European arm unexpectedly tendered the resignation of Susan Docherty, General Motors has appointed Alan Batey as its new global brand czar. The appointment is one of a series of actions by GM meant to shore up Chevy image not only in the U.S. but in worldwide markets that have come to increasingly dominate the bow-tie brand’s sales. 

Read the whole story at Detroit Bureau »

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