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Parents Early To Back-To-School

July is the second-biggest shopping time of the year, with parents readying their offspring for the next school year. Last year, families with children in grades K-12 spent nearly $690 on school-related items. A Survey by BigInsight found nearly 77% of families with school-aged children say the state of the U.S. economy will impact their back-to-school spending plans. One-quarter of families with students in grades K-12 (25.7%) will ask their children to reuse, up from 23.5% percent last year. 

Read the whole story at National Retail Foundation's Big Blog »

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