Consumers in France are getting the personal treatment in their inbox. According to Experian's latest global holiday email study, which looked at more than 100,000 campaigns from about a
thousand brands in 10 countries from October-December 2012, 37.5% of marketing emails sent during this period in France were personalized. French marketers include gender, first name, child's name,
and location, among other attributes to make emails more personal. France led the rest of the world with this approach. In China, 27% of the emails were personalized, in Spain 13.7% were, and in the
U.S. only 9% of emails sent during the holiday season last year were personalized.
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