• by Holly Pavlika , Columnist, July 5, 2013

According to eConsultancy and Outbrain, 42% of companies say they lack the human resources and the budget (35%) for content marketing. And a study by Curata revealed creating original content is seen as the biggest challenge for 69% of content marketers. But today’s social media moms are masters at coming up with the content they need to manage their multi-channel brands. 

And brands challenged by content creation can learn a lot from them.

1. Crowdsourcing article ideas: moms will join forces and crowdsource an idea and cross promote on their owned channels extending their reach beyond just their own channels. Brands can select 3-4 employees to easily crowdsource material for the company blog.

2. Commenting on news and trends: many bloggers have Google Alerts in place for topics they write about. Brands should have alerts on their competitors.

3. Using/creating great infographics: more and more moms are creating or using infographics and sharing them on not only their blogs, but curating them on Pinterest.

4. Interviewing local people who are newsworthy: moms reach out people in their local communities to create relevant localized content.

5. Interviewing fellow bloggers: this is an easy way in which moms get content and leverage the interviewee’s social graph and reach.

6 Do article exchanges: moms will bargain with each other for guest post exchanges. Businesses can do the same by sharing thought leadership with non-competitors.

7. Curate lists: search any site and you will see curated lists on everything from top bloggers to sites and apps they recommend.

8. Scoop.it: many bloggers use Scoop.it to stay on top of topic areas relevant for their readership. It’s a great place for businesses to stay current and get ideas for articles and commentary.

9. Ask readers: most bloggers at some point will ask their audience what they want to see.

10. Recycle and update old posts: a trick many of the renown bloggers will use. Good content gets buried, but there’s nothing wrong with uncovering it, updating it and re-posting the good ones.

11. Capture everything: with Vine or now Instagram, it’s easy to create short video. And visual content gets the best engagement so do what bloggers do: carry a camera, camera phone or iPad with you wherever you go to not miss a content moment. It’s second nature to a seasoned blogger.

And last, but not least, you can always hire a blogger to create content for you. After all, organic is more likely to get clicked on than any paid advertising.