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Holly Pavlika

Member since September 2012Contact Holly

Holly Pavlika, an award-winning creative marketing and social media veteran, and SVP, Marketing & Content at Collective Bias, an Inmar company. Holly is also the founder of MOMentumNation her blog on marketing to moms leveraging social media. Prior to launching MOMentumNation, Ms. Pavlika established MOMentum while serving as the Executive Creative Director and Managing Director at Big Fuel, a pure play social media agency.

Articles by Holly All articles by Holly

  • The Best-Sponsored YouTube Content Isn't Dedicated To The Product in Marketing: CPG on 08/09/2017

    YouTube is, without a doubt, a force to be reckoned with. In fact, Victor Anthony, a tech analyst from CNBC, recently said if YouTube were a stock, it would have a value of $75 billion. Did you know that YouTube reports that its audience is almost one-third of the entire Internet user base accounting for 1+ billion users? And the viewership increases by 60% year after year, according to Google. It's no wonder that brands are looking to YouTube for sponsored content.

  • Blog Content Becomes The Store in Marketing: CPG on 06/26/2017

    We read blogs because they entertain us or give us information that we find valuable, and trust the content because it comes from people we can relate to. In fact, based on a recent survey that we conducted nearly 60%of U.S. consumers take social and blog content into consideration while shopping. It's no wonder that influential bloggers are turning more and more to e-commerce solutions as a way to monetize their media property. And there is no doubt that blogs, along with other forms of digital and social media, have had a definitive impact on shopping.

  • Influencer Content Can Drive Sales, Increase Basket Size in Marketing: CPG on 06/15/2017

    Research by Colloquy found U.S. consumers were enrolled in 3.5 billion loyalty programs with the average person having as many as 29 memberships. But massive enrollment in programs doesn't always guarantee loyalty with the advent of digital and social media. Today's consumers do their research before making a purchase and can be easily swayed to another brand upon discovery of educational content, a product review or upon finding a valuable coupon.

  • Influencer Marketing Drives Sales Lift Through Relevant Content AND Offers  in Marketing: CPG on 06/06/2017

    Influencers create content that gives context and meaning to products they are passionate about. Useful, engaging content that shows how a brand fits into an average person's life has proved a valuable solution for brands looking to build trust and relevancy.

  • Proof: Influencer Content Can Increase Foot Traffic  in Marketing: CPG on 06/01/2017

    Brick-and-mortar stores are increasingly being closed every day. Store traffic and sales are down, impacting many brands and retailers. Ninety percent of all retail is still done in physical stores and, let's face it much of the purchase intent starts online. Can online behaviors drive more foot traffic ... specifically, can influencer content pointed at a specific retailer on behalf of a brand/product increase foot traffic?

  • Understanding The Fickle Adult Beverage Consumer  in Engage:Millennials on 05/19/2017

    Many of us will head to the grocery store this Memorial Day weekend to pick up a few items and, inevitably, that includes grabbing beer, wine or a spirit product. We have our list in hand and a pretty good idea of what we're going to buy. But something happens to 21% of us while in the store: We change our mind.

  • Food Trends? Ask An Influencer in Marketing: CPG on 05/11/2017

    Social media has definitely changed the way all of us view food. Restaurants have evolved their lighting to better serve Instagram foodies. Millennials purchase tiny lights to illuminate their meals and desserts so they are camera ready. Pinterest, with its 15 billion pins, has reported an 86% increase in food engagement and a 25% increase in food pins over the prior year. A simple search of #food on Google will net you over 5 billion results. YouTube boasts over 71 million videos centered on food and Tasty videos have garnered over 2.7 million subscribers.

  • Understanding The Fickle Adult Beverage Consumer  in Engage:Boomers on 05/08/2017

    Many of us will head to the grocery store for Memorial Day to pick up a few items and, inevitably, that includes grabbing beer, wine or a spirit product. We have our list in hand and a pretty good idea of what we're going to buy. But something happens to 21% of us while in the store: We change our mind.

  • 80% Of Influencers Report Never Receiving A Negative Comment On Sponsored Content  in Marketing: CPG on 01/30/2017

    With the proliferation of influencer content and the increased scrutiny of the FTC on disclosures, one of the critical elements is maintaining authenticity. In a time where so many CPG brands are investing in influencer marketing due to the abounding opportunities, do too many sponsored posts mean death to an influencer's credibility, audience and engagement?

  • Understanding The Fickle Adult Beverage Consumer  in Marketing: CPG on 12/22/2016

    Many of us will head to the grocery store this holiday season to pick up a few items and, inevitably, that includes grabbing beer, wine or a spirit product. We have our list in hand and a pretty good idea of what we're going to buy. But something happens to 21% of us while in the store: We change our mind.

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