Search by name, company, title, location, etc.

Holly Pavlika

Member since September 2012Contact Holly

Holly Pavlika, an award-winning creative marketing and social media veteran, and SVP, Marketing & Content at Collective Bias, an Inmar company. Holly is also the founder of MOMentumNation her blog on marketing to moms leveraging social media. Prior to launching MOMentumNation, Ms. Pavlika established MOMentum while serving as the Executive Creative Director and Managing Director at Big Fuel, a pure play social media agency.

Articles by Holly All articles by Holly

  • Understanding The Fickle Adult Beverage Consumer  in Engage:Millennials on 05/19/2017

    Many of us will head to the grocery store this Memorial Day weekend to pick up a few items and, inevitably, that includes grabbing beer, wine or a spirit product. We have our list in hand and a pretty good idea of what we're going to buy. But something happens to 21% of us while in the store: We change our mind.

  • Food Trends? Ask An Influencer in Marketing: CPG on 05/11/2017

    Social media has definitely changed the way all of us view food. Restaurants have evolved their lighting to better serve Instagram foodies. Millennials purchase tiny lights to illuminate their meals and desserts so they are camera ready. Pinterest, with its 15 billion pins, has reported an 86% increase in food engagement and a 25% increase in food pins over the prior year. A simple search of #food on Google will net you over 5 billion results. YouTube boasts over 71 million videos centered on food and Tasty videos have garnered over 2.7 million subscribers.

  • Understanding The Fickle Adult Beverage Consumer  in Engage:Boomers on 05/08/2017

    Many of us will head to the grocery store for Memorial Day to pick up a few items and, inevitably, that includes grabbing beer, wine or a spirit product. We have our list in hand and a pretty good idea of what we're going to buy. But something happens to 21% of us while in the store: We change our mind.

  • 80% Of Influencers Report Never Receiving A Negative Comment On Sponsored Content  in Marketing: CPG on 01/30/2017

    With the proliferation of influencer content and the increased scrutiny of the FTC on disclosures, one of the critical elements is maintaining authenticity. In a time where so many CPG brands are investing in influencer marketing due to the abounding opportunities, do too many sponsored posts mean death to an influencer's credibility, audience and engagement?

  • Understanding The Fickle Adult Beverage Consumer  in Marketing: CPG on 12/22/2016

    Many of us will head to the grocery store this holiday season to pick up a few items and, inevitably, that includes grabbing beer, wine or a spirit product. We have our list in hand and a pretty good idea of what we're going to buy. But something happens to 21% of us while in the store: We change our mind.

  • 8 Influencer Marketing Mistakes CPGs Make in Marketing: CPG on 11/07/2016

    There is a tremendous amount of excitement about influencers today. Influencers can help CPGs solve so many challenges like saving de-listed items, launching a new product, educating consumers on complicated products or updates and helping increase basket size. But working with influencers is not as simple as it might seem at first glance and along the way you might find yourself in a bit of a pickle. Here are some typical influencer marketing mistakes that CPGs make.

  • Hey, Grocers And Household Brands, Don't Forget the 55+ Audience This Holiday Season in Engage:Boomers on 10/31/2016

    The holiday season, the most pivotal time of the year for marketers, is just around the corner. With consumer spending booming during this period (NRF reported $626.1 billion spent last year), understanding the mindset of consumers is vital.

  • The Love And Loyalty Of Moms in Engage:Moms on 10/05/2016

    While much is written about Millennials, Gen Z and other cohorts, moms are, and always will be, a key target for brands. Dads have evolved and are more involved with family decisions, but moms are still leading the pack when it comes to making and influencing purchase decisions. With so many opportunities to sway Mom's decision, brands want to know what really makes her loyal. Is she even loyal to a particular brand anymore?

  • Hey, Grocers And Household Brands, Don't Forget the 55+ Audience This Holiday Season in Marketing: CPG on 09/30/2016

    The holiday season, the most pivotal time of the year for marketers, is just around the corner. With consumer spending booming during this period (NRF reported $626.1 billion spent last year), understanding the mindset of consumers is vital.

  • Just Admit It America, You're Obsessed With #Foodporn in Marketing: CPG on 09/20/2016

    There is no doubt that we are a food-obsessed society. Our social media feeds are inundated with videos and recipes for delicious meals and decadent desserts. The trend is widespread throughout various social media platforms-Twitter just enlisted 17 celebrity chefs to create the "Twitter Food Council," Facebook has over 1.4 million CrockPot Ladies on its site and "food hacks" are among the most popular content online today.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.