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Holly Pavlika

Member since September 2012Contact Holly

Holly Pavlika, an award-winning creative marketing and social media veteran, and SVP, Marketing & Content at Collective Bias, an Inmar company. Holly is also the founder of MOMentumNation her blog on marketing to moms leveraging social media. Prior to launching MOMentumNation, Ms. Pavlika established MOMentum while serving as the Executive Creative Director and Managing Director at Big Fuel, a pure play social media agency.

Articles by Holly All articles by Holly

  • Millennial Moms Are Asked 9.6 Times A Month For Recommendations in Marketing Insider on 11/10/2017

    Everyone wants to earn their fair share of the $2.4 trillion of spending power moms hold in the palm of their hands. One in five moms is a Millennial and according to an extensive study by Goldman-Sachs, the average age of first-time mothers is closer to 30 years old than ever before, meaning they are on the older end of the millennial age bracket. Millennial moms are older, more experienced and more educated (a record number hold college degrees) than previous generations when they become a mother, factors that should be taken into consideration - but, as marketers and retailers, we're missing the mark.

  • It's Time To Change #metoo to #nomore In The Ad World - And Beyond in Marketing Daily on 11/09/2017

    IPG just announced it has a zero tolerance policy in light of all the recent allegations and news reports in the wake of the Weinstein fallout; women can only hope that Chairman/CEO Michael Roth's announcement is something he upholds and that other companies follow suit.

  • Using Data To Reach The Multicultural Shopper in Marketing Insider on 10/19/2017

    Over the next few years, the retail landscape will change in some very fundamental ways. None of these changes will be bigger than the impact felt from the rise of the multicultural shopper.

  • Holiday Gift Searching Happens All Year Round in Marketing: CPG on 09/22/2017

    Holiday retail sales during November and December of 2016 increased 4% over 2015 to $658.3 billion, according to a report from the National Retail Federation. While this time period has traditionally been viewed as the most important for sales, consumers are increasingly purchasing holiday gifts throughout the 12 months of the year.

  • The Best-Sponsored YouTube Content Isn't Dedicated To The Product in Marketing: CPG on 08/09/2017

    YouTube is, without a doubt, a force to be reckoned with. In fact, Victor Anthony, a tech analyst from CNBC, recently said if YouTube were a stock, it would have a value of $75 billion. Did you know that YouTube reports that its audience is almost one-third of the entire Internet user base accounting for 1+ billion users? And the viewership increases by 60% year after year, according to Google. It's no wonder that brands are looking to YouTube for sponsored content.

  • Blog Content Becomes The Store in Marketing: CPG on 06/26/2017

    We read blogs because they entertain us or give us information that we find valuable, and trust the content because it comes from people we can relate to. In fact, based on a recent survey that we conducted nearly 60%of U.S. consumers take social and blog content into consideration while shopping. It's no wonder that influential bloggers are turning more and more to e-commerce solutions as a way to monetize their media property. And there is no doubt that blogs, along with other forms of digital and social media, have had a definitive impact on shopping.

  • Influencer Content Can Drive Sales, Increase Basket Size in Marketing: CPG on 06/15/2017

    Research by Colloquy found U.S. consumers were enrolled in 3.5 billion loyalty programs with the average person having as many as 29 memberships. But massive enrollment in programs doesn't always guarantee loyalty with the advent of digital and social media. Today's consumers do their research before making a purchase and can be easily swayed to another brand upon discovery of educational content, a product review or upon finding a valuable coupon.

  • Influencer Marketing Drives Sales Lift Through Relevant Content AND Offers  in Marketing: CPG on 06/06/2017

    Influencers create content that gives context and meaning to products they are passionate about. Useful, engaging content that shows how a brand fits into an average person's life has proved a valuable solution for brands looking to build trust and relevancy.

  • Proof: Influencer Content Can Increase Foot Traffic  in Marketing: CPG on 06/01/2017

    Brick-and-mortar stores are increasingly being closed every day. Store traffic and sales are down, impacting many brands and retailers. Ninety percent of all retail is still done in physical stores and, let's face it much of the purchase intent starts online. Can online behaviors drive more foot traffic ... specifically, can influencer content pointed at a specific retailer on behalf of a brand/product increase foot traffic?

  • Understanding The Fickle Adult Beverage Consumer  in Engage:Millennials on 05/19/2017

    Many of us will head to the grocery store this Memorial Day weekend to pick up a few items and, inevitably, that includes grabbing beer, wine or a spirit product. We have our list in hand and a pretty good idea of what we're going to buy. But something happens to 21% of us while in the store: We change our mind.

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