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How B2B Marketers Can Overcome Emerging Media Ad Challenges

  • ClickZ, Friday, July 5, 2013 1:40 PM
Kevin Lee explains several challenges B2B online marketers face that differ from brands that connect with consumer-focused products or services. He delves into social advertising, and how display ad retargeting and advertising against behavioral cookie pools supplement paid search search for the B2B advertiser. Read the article here.

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Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.