- Adweek, Tuesday, July 9, 2013 2:48 PM
Forget Silicon Alley. Now the hip, trendy spot for setting up shop is Silicon Beach, "a multimile stretch of Los Angeles that grew from iconic Venice Beach to Santa Monica, Marina del Rey and
surrounding seaside burgs," which is "attracting tech startups, budding e-commerce, digital ad shops, and cutting-edge media and entertainment companies," writes T.L. Stanley. Setting up his agency in
the area in 2006 put "us right next to the cool kids, and it informs our work,” one agency owner tells Stanley.
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